Future D_Coded, CES 2026
Where Innovation Becomes
Where Innovation
Becomes Cultural
Influence
Cultural Influence

UTA & MediaLink Return to CES 2026CES is about breakthroughs in technology. UTA is about breakthroughs in culture and creativity. At CES, we’re decoding the human and cultural possibilities that innovation unlocks. Because innovation alone doesn’t create impact. It’s how technology, creativity, and culture converge that drives opportunity and transformation.See our program lineup below, add our sessions to your calendar, and check back for more updates.

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Future decoded →Links →Additional CESPanelsExecutive evening →Partner meetings & Innovation sessions →Executive Lounge →
Future Decoded

Panels

UTA’s Future Decoded program brings together influential voices to dissect the most pressing issues facing marketing, media and entertainment and how emerging technologies are changing the future of those industries.

C Space at the Aria
Joshua 9

Open to all CES badge holders
Tuesday, January 6

1–1:30pm

The Future Marketer: Growth Hacker, Dealmaker and Change Agent

1:30–2pm

The Talent Equation: A New Formula Reshaping Unscripted TV

2–2:30pm

Precision Unlocked: Marketing’s Next Data Frontier

2:30–3pm

Podcasting’s Next Chapter: Unlocking Growth for Creators & Advertisers

3–3:30pm

AI at Work: Turning Hype into Hard ROI

3:30–4pm

The Algorithm of Awe: Building Fandom in the New Tech Age

4–4:30pm

From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing

Tuesday, January 6

9–11am

The Evolution of Measurement in the Age of Retail Media

12–2pm

Owning the Sports Supercycle: Winning in the New Era of Sports Dominance

Wednesday, January 7

9–11am

The AI Factory Revolution: How Intelligence Is Rewriting the Rules of Marketing

Monday, January 5

1–1:40pm

Lights, Camera, Algorithm: Creators Go Cinematic

2–2:40pm

Beyond the Algorithm: Gen Z's New Digital Habits

3–3:40pm

Why Creators Are Every Brand's Most Valuable Media Channel

Tuesday, January 6

10–10:40am

Content, Community, Commerce: Shaping the Future of Fashion & Beauty

3–3:40pm

More Than a Game: Sports Venues as Culture Hubs

4–4:40pm

The Team as a Brand: Marketing Beyond the Season

Wednesday, January 7

1–1:40pm

From Games to Universes: Expanding IP Across Media

3–3:40pm

Back to the Future: Tech's Nostalgic Revolution (Great Minds Series)

ExecutiveEvening

UTA’s Executive Evening is an exclusive and intimate gathering of highly influential executives from the media, marketing, entertainment, and technology industries. This premier event commences the week on the inaugural evening of the CES conference and will be held at the elegant and exclusive Poodle Room within the Fontainebleau Las Vegas.

Partner Meetings& InnovationSessions
One-on-one meetings and hosted thought leadership sessions tailored to your schedule and interests, to delve into the topics shaping the industry. These meetings are designed to spark education and exploration.
ExecutiveLounge

Come and join us and Life360 in our Executive Lounge. A casual space to relax between meetings, take calls and grab a coffee, located within Joshua 5 at C Space.

Open 9am - 6pm Monday through Thursday.

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Join Linksby MediaLink

An invite-only conversation series connecting industry leaders for insightful roundtable discussions. Delve into key topics shaping the industry, from AI’s impact to cultural trends.